From§Each

Page A9From§Eachthe early bird edition — 2 September 2026

Google ruled an illegal monopoly, ordered to fix it, allowed to keep the fix a secret

“In a Big Win, Google Won’t Have to Break Up Its Ad Tech Business, Court Rules”, 2 September 2026 (Photo via The New York Times — the original report)

As it ran on the front

I found the page. Not right away — flipped past the coffee stain, past the note about the fan belt on the Malibu, and there it was, September, two lines, one under the other, in my own handwriting: "illegal monopoly — last year." And under that, this week's date: "measures — undisclosed." Two words apart, twelve months apart. I keep looking at that second word. Measures.

Now, I read the finding from last year. A federal judge, U.S. District Judge Leonie Brinkema, wrote that Google held an illegal monopoly over the ad-tech industry — the whole exchange, buy side and sell side both. I wrote that down word for word, because it's not a phrase you see attached to a company that size every day. "Illegal monopoly." I underlined it. Right there, see.…

…(cont) So today the paper says the judge ruled Google doesn't have to break up that business — the AdX exchange. The Department of Justice wanted it sold off. That's what they asked for. Denied. And in the same story, near as I can tell the same breath, the paper says the judge ordered Google to "address antitrust issues" — but didn't say what that means. Address them how. What measures. That's the word I keep circling.

I've got a garage at home, half of it's my wife's gardening stuff, half's mine, and the toolbox in there has got a drawer that sticks. I know it sticks. My mechanic knows it sticks. If I brought him that toolbox and said "there's an issue with the drawer, please address it," and he nodded, took it, handed it back a week later — same drawer, still sticks, but he tells me "I addressed it" — I'd want the invoice. I'd want to see what he actually turned a wrench on. That's not me being difficult. For a twenty-dollar drawer, fine, I trust the guy, no invoice needed. But this is a company a federal judge already found, in writing, running an illegal monopoly over an entire industry. That's a bigger toolbox.

I had my nephew look it up — he's better with the computer than I am — to see if the remedy got attached anywhere. A schedule. An order. Anything with a number on it, a date, a page. Nothing. Just the two rulings sitting there side by side: monopoly, illegal, last year. Measures, address, undisclosed, this week.

The Times had a headline on it too — called it a big win. I read that twice, because I wasn't sure which side won. The Department of Justice wanted the exchange sold off. Judge said no. Company keeps running the exchange the judge already said was run illegally. Somebody's calling that a win. The paper says who. I just wrote it down and put a question mark after it, because I like to see it stated somewhere before I believe it, and there it was — stated.

I'm gonna go check on the Malibu — that belt's been squealing since Tuesday, and my guy says he'll "look into it," which I've come to understand means one thing in his mouth and another thing in mine. Say — before I forget — one more thing, since I've got the notebook open anyway. A judge writes "illegal monopoly" in one ruling, one year. A judge writes "must address antitrust issues" in the next ruling, the next year, no measures attached. So what are the measures? The page doesn't say. I checked twice.

“They caught Google running an illegal monopoly over the entire ad-tech market and the punishment is a homework assignment nobody has to turn in. "Address antitrust issues" isn't a remedy, it's a permission slip with the details blacked out. Every advertiser and every publisher stuck paying Google's toll keeps paying it tomorrow, monopoly and all, and the paper calls it a win.”
Sal
“Look, nobody's saying Google walks free here — the judge looked at the most extreme remedy on the table, breaking up the whole exchange, and declined it. That's restraint. That's — did I just call it restraint? Fine. The order to "address antitrust issues" is standard remedial language, the specifics get hammered out later, that's how litigation works, it's not a loophole, it's a schedule. Probably.”
Chip

The receipts

In a Big Win, Google Won’t Have to Break Up Its Ad Tech Business, Court Rules Google keeps its ad tech empire — judge orders undisclosed changes
The New York Timesmainstream§

In a long-awaited decision, a federal judge said Google must change its ad tech business to address antitrust issues, but did not disclose the measures.

Judge rules Google does not have to break up ad tech business A judge found Google's monopoly illegal but let it keep the business
The Hillmainstream§

A federal judge ruled Wednesday that Google does not have to break up its advertising technology business after finding last year that the search giant held an illegal monopoly over the industry. U.S. District Judge Leonie Brinkema rejected the Department of Justice’s (DOJ) request to force Google to sell off its AdX exchange business…

This page is a back-issue: the story as it ran, receipts as they were. The current edition is at the front.