The White House has tapped a pot of federal taxpayer dollars meant for Customs and Border Protection to fund advertisements promoting President Donald Trump. Sen. Susan Collins (R-ME), who chairs the Appropriations Committee, confirmed that the money was earmarked for CBP after Democrats accused the Trump administration of using taxpayer…
Page F4From§Eachthe early bird edition — 29 September 2026
THE INVOICE
Border agency funds a Trump ad Democrats call illegal, for a candidate who'd already dropped his name.

As it ran on the front
Susan Collins, who chairs the Senate Appropriations Committee, confirmed this week what her own ledger already showed: the money used for President Trump's television ads was earmarked for Customs and Border Protection. That is the whole story in one sentence, and reconciling it takes the rest of this column.
Start with September 23rd. The new slogan came back with the words "Pro-Trump" removed. The filing does not say why.…
…(cont) ABC's sources traced the money to the Department of Homeland Security. Collins traced it one step further, to the appropriation written for Customs and Border Protection.
House Democratic appropriators call this a misuse of CBP funding, coming, in the Hill's own words, weeks out from the November midterms. Public Citizen calls it something with sharper edges: two complaints filed Tuesday, asking the FCC, the FTC, and the broadcasters themselves to pull the spots, on the theory that a taxpayer-funded ad promoting one sitting official is the exact conduct the disclaimer law was written to catch. The accusation and the complaint are not filed by the same people and do not allege the same violation — one names a misused appropriation, the other a specific statute — but they describe the same commercial.
Here is the reconciliation, hon: an appropriation written for Customs and Border Protection produced a media campaign built around one name, in the same six days that the one Republican running on that name took it off his own sign. The money did not vanish. It changed columns — from the border agency's ledger to a broadcast slot — and it is sitting, right now, in an ad Charlie Hatcher never asked for and isn't using.
“They take money that's supposed to run a border agency and spend it teaching your TV to like the guy who runs the government. Even the Republican who needs that name on his own sign just erased it, because whatever the internal numbers say, they don't say "advertise this." When money for a badge turns into airtime for one man's face, that's not border security, that's a subscription nobody remembers ordering.”
“Look, this is just the administration highlighting its accomplishments, it's a public service reminder, that's all it — okay, it's his face, thirty seconds of his face, but leadership visibility is a normal — did I say leadership visibility? That's not a term, forget I said that. Every White House promotes its wins, this is completely standard, ask anybody — actually don't ask Susan Collins.”
Earlier in this story
- Homeland Security spends taxpayer money promoting Trump the week his own candidate scrubs 'Pro-Trump' from a slogan. By Ruth · the matinee edition, 29 September 2026
The receipts
Democrats on the House Appropriations Committee accused the White House of using Customs and Border Protection (CBP) funding to air political ads just weeks out from the November midterm elections. President Trump has received pushback from across the aisle after launching a 30-second commercial in which he said, “Together we will defeat…
The watchdog group Public Citizen this week filed a pair of complaints urging regulators and broadcasters to pull President Donald Trump's unlawful taxpayer-funded campaign advertisements off the air and demanding a federal investigation into them. In recent weeks, amid mounting speculation that Republicans could lose their congressional…
The Trump administration used funds from Homeland Security to air TV ads featuring President Donald Trump in recent days, according to sources familiar with the matter.
Republicans' reconciliation package puts $70 billion into ICE's department NBC News, May 2026
Pro-Trump TV ads paid for with Customs and Border Protection money, official saysPresident Donald Trump’s administration paid for TV ads showing him in a favorable light using money intended for U.S.
· GOP hopeful removes ‘Pro-Trump’ mention from campaign slogan in deep-red seat from the morgue, 23 Sep 2026
This page is a back-issue: the story as it ran, receipts as they were. The current edition is at the front. The byline is a pen name for a column drafted by a machine and checked by the editor: how this is made.