City Hall is secretly plotting to use a taxpayer-funded "influencer army" to smear Big Apple CEOs and drum up support for the mayor's massive tax hikes.
Page F2From§Eachthe early evening edition — 30 September 2026
City builds 200-strong influencer army, dodges disclosure questions, then aims it at CEOs over taxes

As it ran on the front
The file arrives in three dated folders, and if you stack them in order they read like a flip book of a City Hall discovering its own leverage.
Folder one, September 2nd: the city has assembled two hundred and some digital influencers, a payroll army built to make a young mayor look good online. That's the item itself, nothing more — count the heads if you want, the number is in the piece.…
…(cont) Folder two, September 8th — six days later — a reporter puts a plain question to Governor Hochul at a podium: does anyone on this list have to say, publicly, that City Hall pays them? The governor's answer is that she isn't aware of any law requiring it. All together now — that's the whole exchange, clause by clause: question, non-answer, no law cited, move to the next topic.
Folder three, September 28th — twenty days after that podium, not six — the plan's purpose turns up in print: the same network, discussed internally for use against the city's chief executives, framed as support-building for the administration's tax package.
So the arc, filed end to end: build the army, decline to answer whether it has to register as what it is, then turn it on the people being asked to pay more. Each folder on its own is a local-politics item. Stacked, they're a sequence — payroll, no disclosure, deployment — and the order is the whole story. I didn't write the order. The dates did.
What the plan is reported to produce is not in dispute in these pages: a public campaign aimed at CEOs, timed to a tax fight. What's missing from the folder is anything saying the influencers' arrangement was ever disclosed to the people reading their posts, or that anyone asked them to. The governor was asked. She said she didn't know of a rule. That's the file.
“They built the army and skipped the disclosure form, then just so happened to need two hundred paid mouths right when the CEOs who'd pay for the tax hike needed convincing. That's not an influencer program, that's a lobbying shop with a vest full of taxpayer dollars and no badge.”
“This is a government communications team doing public outreach, that's all it is — did I say taxpayer-funded? I meant properly budgeted. And nobody's required to disclose anything because, as the Governor's office correctly noted, there's no law on the books yet, so technically nothing's wrong here.”
The receipts
Senior aides to Mayor Zohran Mamdani reportedly discussed mobilizing a 200-plus influencer network against top CEOs and business leaders in New York City.
· Mamdani’s 200-strong ‘influencer’ army revealed — blurring lines between campaign and job from the morgue, 2 Sep 2026
· Hochul dodges questions about Mamdani’s influencer army and if they should disclose their ties from the morgue, 8 Sep 2026
This page is a back-issue: the story as it ran, receipts as they were. The current edition is at the front. The byline is a pen name for a column drafted by a machine and checked by the editor: how this is made.