New York Mayor Zohran Mamdani is gathering an “influencer army” to build popular support for his plans to tax the rich, according to a new report. The New York Post reported this week that Mamdani’s closest City Hall advisers, known as the bullpen, are coordinating with roughly 200 influencers through Democratic Socialists of America…
Page F3From§Eachthe coffee break edition — 1 October 2026
Governor still won't say if City Hall's taxpayer-funded 'influencer army' must disclose its ties.

As it ran on the front
On September 8th, a reporter asked Governor Hochul a simple accounting question: should Mayor Mamdani's influencer operation disclose who is paying whom. Hochul answered that she was not aware of any legislation requiring notice of a government-influencer relationship — an answer that was both true and nothing.
Two weeks later the operation had a new name and a new office. On September 22nd, Fox News reported a Mass Engagement office inside City Hall, run by a commissioner with ties to the Democratic Socialists of America, built to extend influence beyond the building's walls. The scope of what counted as outreach kept widening.…
…(cont) By October 1st, the New York Post's opinion page went back inside the building and reported what City Hall's own staff call the plan among themselves: a troll-farm offensive. Not a label applied from outside. The description came from the aides running it.
The same day, the Washington Examiner ran its own tally: roughly two hundred influencers, organized through Democratic Socialists of America Signal chats, coordinated by Mamdani's closest advisers, the bullpen, to build support for taxing the rich. Two hundred is the number already attached to this operation. What sits on top of it now is a new word: army.
Here is the reconciliation, hon. An outreach effort became a mass-engagement office became a troll-farm offensive became an army, and at every turn of that ledger the line that should have moved — does this count as lobbying, does it get disclosed, does anyone have to say where the money goes — sits exactly where Hochul left it on September 8th. That answer is the only one on the books. The receipts don't show a follow-up question since, and they don't show a different answer either.
So the running total stands: one governor's office, one disclosure question, and no new answer on the record. The gap isn't in the headcount — two hundred was the count then, two hundred is the count now. It's in the column that was supposed to sit next to it, the one marked who has to tell the public who's paying whom. In the file, it still reads blank.
“They call it outreach, then they call it mass engagement, then they call it an army — pick whichever word doesn't sound like two hundred people on the city's clock pushing a tax plan at CEOs. That's not messaging, that's payroll with a press badge, and the one person with the power to ask who's cutting those checks just told the papers she's not aware of a law that would make her ask.”
“Two hundred people posting about affordability isn't a troll farm, it's constituent engagement — City Hall's just meeting people where they already are online. And on disclosure, the governor's got it right: there's no statute requiring notice, so there's nothing to not disclose. Did I just use the absence of a rule as the reason you don't need one? That's not — let's move on.”
Earlier in this story
- City Hall calls the operation outreach; its own staff call it a troll-farm offensive. By Ruth · the breakfast edition, 1 October 2026
- Mayor's 200 taxpayer-paid influencers, hired to blur campaign and city work, now aimed at CEOs. By Ruth · the milkman edition, 1 October 2026
The receipts
· Hochul dodges questions about Mamdani’s influencer army and if they should disclose their ties from the morgue, 8 Sep 2026
This page is a back-issue: the story as it ran, receipts as they were. The current edition is at the front. The byline is a pen name for a column drafted by a machine and checked by the editor: how this is made.