California Gov. Gavin Newsom ramped up his opposition to a proposed tax on the state's billionaire residents on Friday by endorsing a competing ballot measure that would both cancel out the billionaire wealth tax initiative and prohibit any new taxes on the ownership of financial assets or other personal property. "He’s showing…
Page F117From§Eachthe evening edition — 11 October 2026
Billionaire funds ads against wealth tax, then governor endorses his ban on future ones

As it ran on the front
Ruth here. The arithmetic first, because the English gets confusing on purpose.
On August 25, two billionaire-backed groups — Building a Better California and Californians Against Wasteful Spending and Higher Taxes — opened an ad blitz against Proposition 40, the one-time 5% tax on billionaire wealth headed for California's November ballot. Google co-founder Sergey Brin and venture capitalist Peter Thiel were named as funders of that effort.…
…(cont) On October 2, the Washington Examiner reported what Prop 40's backers actually want: not just California's money, but a template. Passage would make Prop 40 the first state-level wealth tax in the country, and proponents hope to run the same play in other states.
On October 7, The Guardian found the other states already pushing back. Washington's own millionaire tax — a 9.9% levy on income above $1 million, on the books since March — faces a conservative-backed repeal initiative on the same November ballot, built on the claim that this one tax on high earners is a slippery slope toward taxes on everyone else.
Then, on Friday, Governor Gavin Newsom closed the loop. He endorsed Proposition 42, a competing measure that would cancel out Prop 40's billionaire tax and prohibit any new taxes on the ownership of financial assets or other personal property. The group funding Prop 42 is Building a Better California — the same group, bankrolled by the same Sergey Brin, that spent August running ads against the tax it is now asking voters to replace.
SEIU-UHW's Debru Carthan put the trade in dollar terms: millions of children and families keep losing healthcare coverage so a couple hundred billionaires do not have to pay once. That is the gap this week's record leaves sitting in plain view — not between two separate campaigns, but inside one donor's two-step. The ad blitz bought time. The endorsement buys the ban. Both invoices went to the same account, and neither one bills California's billionaires a dime.
Sacramento will count the November votes. Olympia will count its own. Building a Better California already knows which column it wants both totals to land in.
“They don't need to win the argument if they own both sides of the ballot. Brin pays for the ads that try to kill the wealth tax, then pays for the measure that makes sure nobody ever gets to try again — that's not two campaigns, that's a lock and then the key. Newsom just handed over the key.”
“Look, Proposition 42 isn't anti-tax, it's pro-stability — employers need to know California won't come back for more every election cycle. Sure, it's funded by the same group that ran the ad blitz against Prop 40, but — did I say funded? I meant 'broadly supported by job creators.' That's not a conflict, that's just good messaging.”
The receipts
· Liberals hope California ballot measure will be the foot in the door for wealth taxes from the morgue, 2 Oct 2026
· Bernie Sanders Going Back to California to Rally for Billionaire Tax Ballot Measure from the morgue, 29 Sep 2026
· Billionaire-Backed Groups Launch Ad Blitz Against California Wealth Tax from the morgue, 25 Aug 2026
· Millionaire tax no more? Rightwing groups lead effort to repeal Washington state law from the morgue, 7 Oct 2026
This page is a back-issue: the story as it ran, receipts as they were. The current edition is at the front. The byline is a pen name for a column drafted by a machine and checked by the editor: how this is made.