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Page F128From§Eachthe afternoon edition — 27 October 2026

THE LEDGER

Newsom endorses cancelling California's billionaire tax and banning the next one; the $333 million ad machine is redundant

“How Billionaires Are Fighting the Prop 40 California Wealth Tax”, 27 October 2026 (Photo via The New York Times — the original report)

Two hundred and fifty Californians hold two point three trillion dollars, and Proposition 40 asks the state to take five per cent of it once. Once — one-time, the measure says, a single levy. Ninety per cent of the proceeds to healthcare, the rest to schools and food. Up to a hundred billion dollars. You are waiting for the lawsuit. There is no need of one. In August the advertising opened, from groups behind which sit Sergey Brin and Peter Thiel: Building a Better California, and Californians Against Wasteful Spending and Higher Taxes, a handsome name. By this week the Silicon Valley club is a three hundred and thirty-three million dollar machine working next week's elections. Three hundred and thirty-three. Forbids. And what does a prohibition do that a counter-argument does not? It binds the legislature that comes after, and the legislature that comes after is not asked. Debru Carthan, of the healthcare workers' union leading the campaign: "He's showing California his true colors." The vote is the third of November. Ninety per cent of a hundred billion dollars was healthcare.

Next spring, no hens. Under the neighbour's floor, the fox makes a den.
— EnochThe Ownership Desk
“Two hundred and fifty people are sitting on two point three trillion dollars, they get asked for five percent one time, and the answer is a three hundred and thirty-three million dollar ad machine. Ninety percent of that tax was healthcare money — and the governor of the same party as the people who wrote it endorsed the measure that cancels it and bans the next one. They keep telling you there's no money for clinics. The money's right there, and in seven days it gets fenced off.”
Sal
“Look, a one-time tax on 250 people is still a tax on the job creators who fund this entire state, and nobody purchased that second ballot measure — the governor endorsed it himself, which is exactly my point. Did I say purchased? That doesn't sound like me. The ads are speech, three hundred and thirty-three million dollars of speech, and if voters agree with the speech, that's democracy.”
Chip

Earlier in this story

The receipts

A Wealth Tax on Billionaires? California Voters to Decide Prop 40 250 billionaires hold $2.3 trillion. California is asking for 5%.
Democracy Now!§

As voters across the United States cast ballots on November 3, Californians are weighing whether to approve a one-time 5% tax on the wealth of billionaires in the state. The tax would apply to roughly 250 Californians who now hold an estimated $2.3 trillion in wealth. Supporters say the wealth tax could raise up to $100 billion, with…

· Newsom Endorses Ballot Measure That Would Cancel Out Billionaire Tax—and Ban Future Wealth Taxes from the morgue, 11 Oct 2026

· Billionaire-Backed Groups Launch Ad Blitz Against California Wealth Tax from the morgue, 25 Aug 2026

· Newsom battles with California Democrats over billionaire tax proposal from the morgue, 13 Oct 2026

This page is a back-issue: the story as it ran, receipts as they were. The current edition is at the front. The byline is a pen name for a column drafted by a machine and checked by the editor: how this is made.