Dollar General pays $1.9 million to settle overcharging shoppers, sued four days later for the same thing.
Start with the register tape, because that's where the gap lives. A shelf tag says one price. The register says another.
First, New York. On October 22, the state attorney general's office settled with Dollar General for $1.875 million, over conduct it called "repeated and persistent": charging customers more at checkout than the price promised on the shelf label. State inspectors found overcharges running as high as 39 percent on individual items. Dollar General signed the settlement without admitting wrongdoing, the customary way of agreeing to pay $1.875 million for something you did not do.
The FTC's complaint widens where the gap turns up: shelf tags, weekly flyers, and the company's own website, all three promising a price the register then declines to honor.
That's the arithmetic that matters here, hon: a company gets fined once for a gap, and four days later gets sued again for the same gap, by a different government, using a different word for it. The FTC calls it a pattern that failed inspections did not fix, that complaints did not fix, and that prior enforcement did not fix. Two regulators, one filing cabinet, the same number showing up twice.
Run the figures against each other, since Dollar General has not. $1.875 million settles the New York complaint. Thousands of failed inspections and tens of thousands of consumer complaints did not settle anything on their own; they are the record the FTC is now suing on. A 39 percent overcharge on one item in New York is not a single bad scanner. Thousands of failed inspections nationally is not a single bad store. When the same shelf-to-register gap shows up in two governments' paperwork in the same month, the gap is not the story anymore. The response to getting caught is the story — and the response, both times, was to keep the shelf tag and the register running two different numbers until a government made them stop, one jurisdiction at a time, the overcharge presumably still running in every store no government has gotten to yet.
